Open wide I flicked the app, when, with many a peeved rap,
Up there popped a stately client of the Web’s days of yore;
Not the least greeting made he; nor any pleasantry gave he;
But with mien of lord or lady, perched above my Mac’s App Store—
Perched above a GIF of Nielsen just above my Mac’s App Store—
Perched, and sat, and nothing more.
Then his hooded face beguiling my tattered psyche into smiling,
By the grave and stern decorum of the countenance he wore,
“Though your clothes are dark and pagan, you,” I said, “have found a haven,
Worthy, smart, and cherished client, welcome here since days of yore—
Tell me how I might assist you, with what tricky task or chore?”
Quoth the client then “Explore.”
Though I marveled from his ungainly cowl to hear this need so plainly,
Though, in truth, it little meaning—little relevancy bore;
For I cannot help but feeling that no designer was ever being
Being blessed with clients saying what they want and nothing more,
Client or colleague on the window up above my Mac’s App Store,
With the requirement ‘Explore.’
But the client sitting lonely in his window, spoke only
That one word, as if his soul in that one word did he outpour.
Nothing further then he uttered—from his cowl was yet uttered,
Till I scarcely more than muttered “Other clients have gone before—
On the morrow, he will leave me, as my fee has gone before,
With his requirement ‘Explore.’”
Startled, from my reverie, broken by his reply so aptly spoken,
I summoned my reply, as rapidly I paced the floor
“I feel,” said I, “that navigation—tested well through eye fixation—
Would aid with mental model formation and bring your content to the fore—
Till the silence stretched onward and I admit
I almost swore.
But the client still beguiling my jangled nerves into smiling,
Straight I took my Sharpie out from it’s customary drawer;
Then, upon the parchment tracing, an app with clear navigation
As I toiled for the duration and let my imagination soar
To meet the client’s need: Explore.
As I sat over detail stressing, but no sign of his impressing,
To the client whose baleful eyes now burned into my bosom’s core;
As I sat there, app designing, all the elements aligning,
Navigation to groups assigning, till each one could take no more,
But the user journey streamlining, primary persona to the fore,
Would they truly then explore?
Then I felt the mood grow tense, I feared I might have caused offence
From some requirement unknown to me before.
“Client,” I cried, “by thy decree—perhaps on something we can agree
Tell me—tell me what thou means by this ‘Explore;’
Does my design fulfill the requirement any more?”
Quoth the client then “Explore.”
And the client, never shifting, still is sitting, still is sitting,
On the GIF of Nielsen, just above my Mac’s App Store;
And his eyes have all the feeling of a demon that is dreaming,
And his baleful gaze a-gleaming throws his contempt out before;
As each concept from my Sharpie is met with contempt as before;
I shall never understand—‘Explore!’ 
