In our current digital age, a marketing strategy is incomplete without a digital presence. No company can ignore the necessity of building a Web site. Many companies are now developing mobile apps as well.
One of the most important aspects of business involves taking your products and services to your customers, which means building an online presence. However, with so many different platforms available—especially with the growing popularity of smartphones—deciding where your business presence should be is an important decision.
The way in which consumers browse the Internet has changed considerably in recent years, with mobile devices now surpassing desktops for Internet usage. According to Statista, the average time Internet users spent online daily worldwide has decreased from 43 minutes on the desktop in 2011 to 32 minutes in 2021, with a steady reduction expected through 2022, and increased from 32 minutes on mobile in 2011 to 155 minutes in 2021. Read More
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Mobile apps are endemic. So it’s no wonder that companies of all shapes and sizes—from one-person startups to monolithic enterprises—are building apps to engage their customers. They know that branded apps are a modern must-have for any business.
Yet mobile apps, like businesses, take different forms, too. They’re not one-size-fits-most solutions. That’s why it’s important for your team to understand two basic types of apps so you can streamline the overall Android or iOS app development and engineering process: the minimum viable product, or MVP, and the production-quality app. Read More