Business: Culture Change

“We should try to leave the world a better place than when we entered it.”—Michio Kaku

Inclusiveness, diversity, and belonging in the workplace have become essential parts of a ubiquitous, ever-present ideology for organizations. Diversity and inclusion are quickly moving to the top of organizations’ lists of priorities because of the value they add. Not only do they contribute to creating a happier, more discretionary, and productive workforce, they also improve the organizations’ financial performance, as multiple studies have reported.

Still, one of the biggest challenges we face today is creating a diverse and inclusive environment for the workforce. Achieving true diversity and inclusion takes more than a training video or a session about being polite to coworkers. Many reputed organizations have been taking measures across multiple fronts—including hiring, promotions, opportunities, behavior, and more—to instill, improve, and constantly monitor these principles. Awareness of the business case for inclusion and diversity is on the rise. While social justice is typically the initial impetus behind these efforts, companies have increasingly begun to regard inclusion, diversity, and belonging as a source of competitive advantage—and more specifically, as a key enabler of growth. Read More

Shifting trends are forcing technology companies to reimagine their value proposition. IBM has chosen to create disruption through design. In embracing the future, the company is essentially invoking its past. Back in 1956, IBM was the first large company to establish a corporate-wide design program. But this time, the company’s goals are more ambitious.

Recently, we interviewed Karel Vredenburg, Director of IBM Design’s worldwide client program and head of IBM Studios in Canada, who told us, “We’ve put everything into this transformation.” The company is investing more than $100 million in becoming design centered. Read More

In this edition of Ask UXmatters, our experts discuss whether they are seeing companies’ business models change from being engineering driven to being design driven. In addition, our experts explore what it means to be a design-driven organization and how all members of a product team can impact a product’s UX design.

While some of our experts believe that we are seeing a shift to design-driven organizations, others on our expert panel think we’re actually observing a very different phenomenon. Several of our panelists encourage UX designers to acknowledge the equally important roles of Engineering, Design, and Business, or Product Management, in designing optimal product user experiences. Read More