After heading a small business that created and sold educational products for ten years and seeing technology evolve and customer expectations shift, I realized that we needed more user research and product iterations to meet the scale of the challenge. Through my having conversations with researchers working across the domains of software as a service (SaaS), education, and medicine, as well as private-sector companies, plus countless hours of research, I have gained valuable knowledge that I’d like to pass on to you and other researchers who care about User Experience.
UX researchers influence how teams create and iterate on products. We rely on user research to identify and understand user problems and assess the usability and effectiveness of the solutions we create. But the user-research methods that we select in a given scenario depend on the phase of the product-development lifecycle and the questions we need to answer. Read More