Strategy: CX Strategy

This month in Ask UXmatters, the UX professionals who belong to our panel of experts discuss the relationship between User Experience and branding, comparing their scope and the value they deliver to an organization. Our experts then consider the relationship between User Experience and Customer Experience (CX).

Our panelists also explore the measurement of brand strategy utilizing KPIs and UX measurements. Plus, they consider the importance of consistency in the brand experience. Finally, our experts look at the impact that all of the touchpoints for a product’s or service’s user experience have on the brand experience. Read More

Want to turn statistics into stories? Data visualization is the answer. In this article, you’ll learn about the importance of data visualization and how to start using tables, graphs, maps, and more to communicate complex information in an entertaining, inspiring, and accessible format. Because visual resources tend to resonate highly with readers, this article also explores several opportunities for content creators, designers, and marketers to harness data visualization and visual content, boosting their Web site’s authority and driving traffic.

What Is Data Visualization?

In today’s increasingly crowded digital-content landscape, the ability to digest massive amounts of information and present it effectively has never been more critical. As a result, data-visualization tools and technologies are having a moment. Audiences love their eye-catching aesthetics, while brands use data visualization to spot patterns quickly, predict trends, and turn data into insights. Figure 1 shows an example. Read More

Many marketers don’t understand their Web-site visitors. But boosting Web-site traffic is usually high on their list of goals—if not their highest priority. How can they increase their site’s traffic if they don’t know what visitors want or need? And will simply growing the number of visitors lead to higher profits?

Ultimately, it doesn’t matter that your Web site looks amazing. If you’re asking the wrong people to do the wrong things at the wrong time, your conversion rates will suffer. Conversion-rate optimization (CRO) requires understanding your audience, which, in turn, requires conducting research, asking visitors for feedback, and experimenting with messaging—among other things. Having a CRO strategy is the best way to ensure your site visitors turn into loyal customers. Read More