Don’t underestimate the impact that text can have on your Web site. The main reason people visit a site for the first time is to read the information it provides. Many consumers still get crucial information about a business, its products, and services by reading textual content—not by watching a tutorial video or looking at appealing images. Words are essential for any Web site—and how a site presents those words is equally important.
Every site needs to deliver the right emotions, intent, and information to visitors in a textual format. That’s where design and typography come into play. Typography is just one aspect of Web design, and it can be a valuable brand asset. Read More