Research: Metrics

Metrics are the signals that show whether your UX strategy is working. Using metrics is key to tracking changes over time, benchmarking against iterations of your own site or application or those of competitors, and setting targets.

Although most organizations are tracking metrics like conversion rate or engagement time, often they do not tie these metrics back to design decisions. The reason? Their metrics are too high level. A change in your conversion rate could relate to a design change, a promotion, or something that a competitor has done. Time on site could mean anything. Read More

Do you spend the majority of your time and energy embellishing the design of a particular landing page? Have you been pouring money into email-marketing campaigns and pay-per-click (PPC) ads that lead to poor conversions? This can lead to wasted efforts.

Getting a lot of traffic through a Web site’s marketing landing pages doesn’t necessarily make them deliver leads. In fact, for marketers, good landing-page conversion rates can be more annoying than poor landing-page conversion rates, especially when it’s challenging to ascertain the root cause of their success.

Most marketers get conversion rates of 10% or less. Moreover, the average conversion rate is 26%, which is more than adequate! But you won’t have to endure the pain of poor landing page-conversion rates forever if you follow the top ten ways of increasing landing-page conversion rates that I’ll share in this article. Read More

Advances in technology and increases in the numbers of online users have made business owners aware of the importance of providing a seamless user experience for their customers.

One crucial aspect of such an online user experience is Web performance, which can have a significant impact on user engagement and conversion rates. Thus, in the world of UX design, it is important to pay attention to Web performance metrics. They provide a crucial indicator that helps you to ensure that users

• engage with a Web site
• stay on a Web site for longer periods of time
• convert into new customers

In this article, I’ll explore the importance of Web-site performance metrics in UX design and describe how you can use them to improve the overall user experience of a Web site. Read More