At TreviPay, a global fintech (Financial Technology) company that serves customers in a variety of domains, including transportation, manufacturing, retail, and ecommerce, John creates digital-payment solutions that make B2B (Business-to-Business) payments easier, faster, and smarter. Over the past decade, John has led extensive user-centered design and customer-research projects in the lab, online, and in the field, across the US and in other countries such as India, Germany, and the Netherlands. He earned his PhD in American Studies from Saint Louis University.