Column: The Business of UX

Your talent is one factor that contributes to your being able to start or build a successful UX agency—and achieving the freedom that brings—but talent is not enough, especially not in the current economic environment. Getting your hands and mind around the myriad facets of running a UX agency—and the processes that ensure you consistently deliver high-end results that reflect your talent—is a rewarding, but difficult task. How, then, can you manage, learn, grow, and profit—all while keeping your talent in high regard?

In this introductory column, I’ll discuss time management and some ways in which you can use quick-reference sheets and project-management tools to help you maintain some semblance of sanity in your busy life. Read More

Meet Jim. He’s an information architect who has worked on award-winning designs and knows a thing or two about how to correctly identify the subtle nuances that make a purchase-path decision a no-brainer.

Meet Jane. She’s an information architect who has worked on award-winning designs and knows a thing or two about how to correctly identify the subtle nuances that make a purchase-path decision a no-brainer.

Which one is the freelancer?

Exactly.

Hiring freelance help is one of the many benefits—and sometimes one of the many pitfalls—we encounter in our industry. From copywriters to creatives, from user experience to usability testing professionals, we have myriad options when it comes to getting talent in the door on a specific project. And, as the entrepreneurial bug bites more and more of the talent pool, it’s getting harder to find full-time help to fill roles on a project roster or company team. Read More