Column: Mobility

Web site design principles and best practices are becoming well known these days. For example: In a process funnel, progress status should be readily visible across its pages. We should prevent errors from happening, but when errors do occur, provide adequate guidance to help users resolve them.

Many believe the basic principles and guidelines that are applicable in the design of Web sites should still apply when designing for mobile platforms. After all, Web design has evolved from basic, text-based HTML pages into today’s Web standards. So, we might expect that mobile sites that follow the same guidelines could easily reach the same level of success with users that desktop Web sites have achieved. Read More

In comparison to traditional cell phones, smartphones do a much better job of letting users stay connected on the go. They have bigger screens and higher-resolution displays, and their industrial design is more fashionable. Common features of smartphones include, but are not limited to touchscreens, high-megapixel cameras, global positioning systems (GPSs), and many gaming and entertainment options. Smartphones enable people to engage in a wide range of activities, including communication, entertainment, personal-information management, and social networking.

What’s driving the industry forward? An ever-improving mobile user experience is the key. When looking at what makes mobile user experiences successful, we should consider the multiple layers of a mobile user experience. Each layer involves different factors and affects the user experience on a different level. Back in 2006, Virpi Roto [1] discussed the multiple layers of mobile usability: hardware usability, browser usability, and the usability of the Web sites that mobile users visit. Since then, mobile user experience has evolved significantly, so it’s time to reconsider their three layers. Let’s look at the three layers of mobile user experience depicted in Figure 1. Read More

Shopping at bricks-and-mortar stores and shopping online provide very different experiences. eCommerce sites have now evolved through multiple generations to ensure a high-quality online shopping experience. Some key elements of a good online shopping experience include allowing customers to check out without creating an account, informing customers where they are in the checkout process, and providing a clear confirmation that a customer has successfully completed an order. Amazon’s home page has gone through multiple generations, as shown in Figures 1 and 2. Read More