Alex O’Neal

You can see Alex in the wild in the Austin area, working on her laptop to optimize user experiences wherever she can. She is a big believer in psychologically sound, data-driven user experiences and has applied this approach to user-centered Web, software, and database design since 1998. Her industry experience includes telecom, semiconductor, education, retail, social networking, and healthcare in both Texas and the Pacific Northwest. Alex currently designs medical software. She holds a summa cum laude B.S. in psychology, with concentrations in computer science and biology, and hopes to obtain her PhD some day. Her superpower is taxonomy, which she’s studied since the eighties, and she is currently writing a book on this subject.