Scott Faranello

Scott has been a dedicated, passionate UX professional for more than a decade, working with companies in very diverse organizational cultures and industries. His experience includes intensive customer-, user-, and business-focused research, conceptual wireframes, information architecture, usability testing, measuring the return on investment (ROI) of usability, and creating visual designs. He always endeavors to stay abreast of current UX technology trends. Scott is the author of Balsamiq Wireframes Quickstart Guide (2012) and Practical UX Design (2016).