Rob is passionate about empowering your online brand with the tools, skills, and knowledge you need to drive a better user experience—and boost your bottom line. He has been writing Web content for more than seven years. Rob graduated with a BA (Hons) from Victoria University of Wellington, New Zealand. When he’s not reading, writing, and editing, you can find him curled up in a sunny spot or watching football in the company of close friends while enjoying cold beer.