Jay is a product designer and UX consultant at Yeti, a product-focused development and design studio in San Francisco. A self-styled UX geek, Jay excels at understanding user habits, perceptions, and behaviors. After working for years in litigation and trial law, Jay attended Hackbright Academy, kicking off a career in software engineering. Then, Jay worked as a UX designer for Perforce Software and General Assembly before joining the Yeti team.