An experienced UX consultant, David has focused on UX strategy and conversion optimization since 2011, working in the buzzing digital hubs of Manchester and Liverpool in the UK—and beyond, on occasion. He is one of just a few people in the UK who Human Factors International has qualified as both a Certified Usability Analyst (CUA) and a Certified User Experience Analyst (CXA). His aim is to create and improve Web site user experiences for visitors to ensure that businesses can increase their online profits and get a good return on their investments.