Danny is Founder and CEO of Cyber-Duck, a leading, full-service digital agency. Inspired by his goal of fusing creative, technical, and marketing expertise into the creation of superior user experiences, he established the agency in 2005. Now, Cyber-Duck works internationally with global brands like Cancer Research Technology, The EU, and Arsenal FC. In his leadership role at Cyber-Duck, he continues to refine their accredited design process, drawing on both the Lean and agile project-management methodologies, along with creative research and development. Danny enjoys sharing his expertise with the enterprise, User Experience, and technology communities, including the UKTI, UX London, and UXPA. Numerous publications, including UX Magazine, Econsultancy, and Smashing Magazine, have featured his digital insights.