Alipta Ballav

Alipta has been part of the Web IT industry for over 17 years. A seasoned and accomplished UX consultant with rich experience across various domains, he has deep experience in defining and executing digital strategies for B2B and B2C customers. Blending technology and design, he has helped more than 30 global customers in their digital-transformation journeys—focusing on solving everything from core user experience problems to building responsive prototypes. At present, Alipta is focusing on independent research in the areas of Web accessibility and multimodal interactions, building predictive UX models, and mobile user-interface design patterns. Working with the Stanford Crowd Research collective as a UX researcher, he contributed to an initiative to build a sustainable crowdsourcing platform. Alipta completed his Bachelor’s in Visual Arts at the Indian College of Arts & Draftsmanship in Kolkata. He is also a management graduate from IISWBM, in Kolkata.