Experiences: Augmented Reality

UX designers have really embraced augmented reality (AR) in recent years, a technology that is helping them combine aspects of the real world with computer-generated elements. Thanks to AR, UX designers can create innovative designs that capture the user’s imagination—although to achieve this, there are some challenges to overcome.

Less-than-perfect augmented-reality development can have a negative impact on the user experience, which is why designers need to consider how they can integrate UX design principles and AR. In this article, I’ll outline six UX design principles to consider when integrating augmented-reality development into your next UX design project. Read More

If you have been to your local mall recently, you have probably noticed that virtual reality (VR) and augmented reality (AR) products and services are now hitting the market in much greater numbers than last year. These digital experiences mix with or even completely replace physical reality, letting users get out from behind their devices’ screens.

From sports to retail, entertainment, and medicine, there are clear signs that we are approaching a tipping point with immersive technology. These signs are similar to those we experienced before other major platforms—such as the Web and smartphones—exploded on the scene. Businesses are investing strategically in what will be the biggest platform introduction since mobile. For example, Mark Zuckerberg offered a strong business rationale for Facebook’s decision to pay $2 billion for Oculus Rift: “Strategically, we want to start building the next major computing platform that will come after mobile. … Immersive virtual and augmented reality will become a part of people’s everyday [lives].” Read More