Design: Philosophy

A good UX design requires and revolves around a clear design philosophy and guiding principles. A creative UX designer is aware that UX design has the power to undermine the customer experience (CX), which means the way UX designers approach the design process should never be an afterthought.

Usually, UX designers have no philosophical problem to solve because they are inherently curious and observant throughout the design process. In line with their philosophy, UX designers should still pay close attention to creating accessible, intuitive designs that solve common problems. Read More

Almost 50% of consumers use their smartphone to search for products and services online. Over 5.2 billion people around the world use the mobile Internet. These usage trends have caused a shift in UX design philosophy, bringing the smallest screens to the fore. Ecommerce sites that are striving for long-term success must prioritize the mobile experience.

What Is Mobile-First Design?

Mobile-first design is an approach to Web-site design and development that is based on a simple premise: initially creating digital products and services for the screens of mobile devices, then adapting them for the desktop. Previously, bigger screens had been our starting point. This new emphasis on mobile user interfaces creates a superior experience for our users. Read More

Atom Bank is a new, online-only bank that is remarkable for its clear emphasis on user experience. Nick Wiles, Head of User Experience at Atom Bank, who is shown in Figure 1, has brought some truly innovative design thinking to the typically very staid banking sector and is also notable for having some of the most amazing facial hair in User Experience! Read More